Your brand gave to charity last year. Your customers have no idea.
Goodness Giveaway is a participatory giving platform that puts your charitable dollars directly in the hands of your customers, turning passive audiences of your generosity into active participants in it.
Book a Free Giving Consultation See how it works →
The problem
Most companies treat charitable giving as a cost centre.
The best ones treat it as a business
driver.
You're already giving. The problem is nobody knows.
The data is clear. Done right, charitable giving builds brand trust, drives word of mouth, creates genuine customer loyalty, and generates organic reach money can't buy.
None of that happens if your customers don't know about it.
Here's what that gap actually looks like.
Your giving is invisible.
You donate. A social media post goes up. Three likes. That money did real good, and zero work for your business. No awareness. No loyalty. No word of mouth.
You're choosing causes your customers don't care about.
You pick the cause. You write the cheque. You assume they care. 84% of consumers say they should have a say in how brands allocate charitable funds. Most brands never ask.
Every month you wait is trust you're not building.
Brand trust is the number two buying factor behind price. The brands closing that gap now aren't just doing good, they're winning. The ones waiting are falling behind without knowing it.
Most companies giving to charity fall into one of three categories.
Silent Giving
What it looks like
The gap. Your customers never know it happened. The giving is real. The impact on your business is invisible.
Asking Customers to Give
What it looks like
The gap. You're asking customers to open their own wallets. Most don't. The ones who do aren't giving because of you, they're giving despite the friction you've added.
Participatory Giving
What it looks like
The outcome. When customers choose where the money goes, they become part of your story. They're excited to share it, and every interaction builds trust no impression can manufacture.
Most companies are stuck in column one. Some have tried column two. The ones growing fastest have found column three.
Simple for the brand. Meaningful for the customer.
You fund it
Set a donation amount per interaction, $10, $25, $500. You control the budget. Not the customer.
They choosethe cause
Access 2M+ vetted charities, filtered, curated, and localized to your needs. Feature your existing charity partners prominently, restrict categories, exclude specific causes. Then let AI surface the most relevant local options for each customer based on their location. You set the boundaries. They make the choice.
You capture the lead
Every interaction flows into your CRM. Tracked, attributed, and actionable, whatever platform you're on.
Your network grows
Before your campaign launches, we reach out to local charities on your behalf and invite them to participate. When they share the campaign with their own followers to drive more donations to their cause, your brand reaches audiences you never had to pay to access.
Recognize your problem?
Click the one that fits. We'll show you exactly how it works.
01Show home & event lead capture
9 out of 10 show home visitors leave without a name. Turn anonymous foot traffic into your CRM.
→ 02Your giving isn't generating thereach and engagement it could
Activate a network of charity partners to share your campaign with their followers. Organic reach, zero media spend.
→ 03Post-purchase loyalty & referrals
The moment after the sale is your most underused asset. Turn buyers into advocates who bring the next one.
→ 04Social impact ROI
Give your CSR team the data they need to earn a seat at the table, and keep it.
→ 05Market entry & community trust
Establish brand presence and community credibility in new cities, without starting from zero.
→ 06Be the first in your market to do this
A purpose-driven campaign your competitors haven't thought of yet. Open new budget lines and give your clients a reason to choose you.
→ 07Connect with a younger audience
Millennials, Gen Z, and Gen X aren't buying from brands that talk about purpose. They're buying from brands that prove it. There's a difference, and they know it.
→The business case was made years ago. Most brands just haven't acted on it.
87%
Will buy from a brand that advocates for an issue they personally care about.
Cone Communications
84%
Trust a brand more when it involves them in giving decisions.
Benevity-Wakefield
88%
Consumers say trust is as important as price and quality.
Edelman Trust Barometer
+171%
Increase in participation when customers are offered open choice.
Benevity, 9.7M people, 409 companies
73%
Will spend more on a product if it supports a cause they personally care about.
Cone/Porter Novelli
What brands say. What their customers feel.
"We see this as a way to show up and support our customers, communities and live our values. Corporate America is getting in trouble for posting but not taking real action, and this is a way to take action. There are no other ways to engage customers in that today. It doesn't exist."
Manager of Social Impact, Multinational Cosmetics Brand
"We're already giving back as a company. This gives our team a way to involve customers in that, stand out in the market, and turn it into something that actually drives more engagement and leads."
Pal Shergill, President, Prominent Homes
The business case is straightforward. But the real return is what happens on the other side, how your customers feel about your brand when they have a voice in your giving.
"I'd be more likely to recommend the company to my friends and family because they care about what I care about."
Mia Lee, Goodness Giveaway user
"I'm also a customer of a competitor but I'd definitely switch knowing the company is making this impact in the community."
Vipul Chandra Tolani, Goodness Giveaway user
Enterprise infrastructure, none of the build.
Built on Benevity
2M+ vetted charities. Fortune 500-trusted infrastructure. Not a startup experiment, enterprise-grade from day one.
Compliance ready
CASL opt-in built into every flow. Directed giving model sidesteps FINRA gift rules for regulated industries. Charity vetting handled by Benevity.
CRM-native
HubSpot, Salesforce, and others. UTM tracking per location. Leads flow into your existing stack, not a new one.
Your customers want to change the world with you. You just haven't asked them yet.
Not sure where to start? Book a free 20-minute giving consultation and we'll help you figure out what's possible for your brand.
Book a Free Giving Consultation Book a demo → Talk through my use case →